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06/02/2018

What is Amazon hiding from you?

In this post we want to share which performance data Amazon is hiding from you. There are basically three hierarchies to access your performance data:

1. over the UI in Seller Central

2. by downloading the provided standard reports

3. by accessing the API

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01/12/2017

Economic Clicks: How many clicks should you wait to adjust your bids?

In this post we want to share our strategy on Economic Clicks and the amount of clicks you should wait to adjust your bids. Please make sure you have optimised your listing and did a wide keyword research before you start with bid adjustments. It is one of the last but reoccurring steps within your Sponsored Product Ad management.

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12/11/2017

The 3 main bidding strategies for Sponsored Product Ads

In this article we would like to present you the three most useful strategies for Sponsored Product Advertisements (“SPA”) on Amazon: Boost, Balance and Benefit. Please make sure you have optimised your listing and did a wide keyword research before you start with bid adjustments. It is one of the last but reoccurring steps within your Sponsored Product Ad management. 

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29/10/2017

Why you should continuously adjust your keyword bids on Amazon

Bid adjustment is one of the last but reoccurring steps within your Sponsored Product management. Make sure you have optimised your listing and did a wide keyword research before you start.

There are different campaign objectives you can focus on but to stay profitable in the long term your ACoS should not exceed your break-even ACoS which is profit divided by sales e.g. when your profit per sale is $10,- and the sale is worth $50,- your break-even ACoS are 20%.

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